C-LEVEL Executive – Professor in Strategy & Innovation – Business Advisor
CEO and C- level with global experience in Made in Italy global development and execution, both in International Companies and Italian SME. Strategist with operational pragmatic approach, Business advisor & creator of perceived added value. Business developer specialized in Made in Italy.

From 2002 ASSOS Srl Consulting – Milan (Italy) – Co-founder and Chief Executive Officer
Strategic Consulting Firm, providing added value through Strategic Business Analysis, Strategic Development Plan, Innovation & Execution, Commercial vision and sales strategy, Organization development, Performance analysis and training, Human Capital development

Business advisors – Consulting – Professor at:
IED in Milan (Italy) – European Design Institute
INTERIOR DESIGN MASTER – Strategy & Innovation Professor since 2016
DESIGN MASTER – Business Strategy, Innovation & Management Professor since 2018
FASHION MARKETING MASTER – Strategy & Innovation Professor since 2024
Fondazione IDI (Istituto Dirigenti Italiani) management school for owners and top management of Small-Middle enterprises: professor and responsible for courses related to Business Model and Innovation, Commercial Development, People management, Italian made in Italy key success factors
Private Equity firms and Financial Private Institutions BUSINESS ADVISOR in industry evaluation and Business Plan management analysis for cosmetic, design furniture, retail and food industry
Supporting Small/middle Enterprises owners and top management in the developing and execution of strategic development plan, specifically for Commercial development in a global and digital world
Writer of articles about strategy and innovation impacting on cosmetic world and wellness evolution

From March 2024 – HBBS SA Swiss – Consulting as Strategic, Innovation and Business Development in projects related to Cosmetic – Nutraceutical and Wellness
HBBS is a Swiss consulting company specialized in supporting the development of Small and Middle Enterprises in the Cosmetic, Nutra and Pharma world. Mainly focus on B2B added value companies, HBBS is bringing an integrated approach in terms of management support and an integrated network of companies specialized in the creation of finished products, from the raw material production to CDMOs to the final assembling and delivering
During this period:
From Sept 2024 to March 2025 – supporting INCA COSMETICS (CMO color cosmetics Italian company) in the development of a global strategy, commercial development, trend and product portfolio development
Since June 2024 – development of ITOBE wellness ecosystem, an integrated platform of R&I, R&D and Manufacturing companies specialized in the creation, development and production of nutracelutical, skin care and color cosmetics innovative solutions for International and Indie brands.

September 2020 – November 2023 – Trendcolor – Managing Director
Trendcolor is an Italian B2B SME specialized in the creation, manufacturing and sales of whole range of Color cosmetics /make up products and solutions for Indie and Luxury brands. Established in 2003, since 2010 it has developed a strategy driven by Innovation and Service, based on the creation of hero-products and be-spoken solution. In the last years TRENDCOLOR moved to a new state-of-the-art factory, adding to creativity and R&D a strong production automation and robotic process development. The task was to support the entrepreneur to define a global development strategy and the transition to a different business model. On July 2022 the company has been acquired by ORIENTA CAPITAL PARTNERS in order to further expand the international presence and global positioning

June 2016 – January 2018 GOTHA Cosmetics Srl – Global Strategic Officer / VP Sales EMEA – APAC
Gotha is one of the worldwide leader in the OEM/ODM of make up – color cosmetic manufacturing. Italy is the leading manufacturer country in the B2B color cosmetic industry.
From family ownership to sales to a Private Equity. Responsible for Global Strategy and EMEA- APAC development, from creating dedicated sales team, leading an integrated approach to follow market evolution in terms of brands segmentation (legacy-Indie-Fast followers) and customer wants and needs.

2014-2015 ZANOTTA S.p.A – Nova Milanese (MB) Italy – CEO – Chief Executive Officer
Zanotta is one of the historical Italian Design company, established in 1954 by Aurelio Zanotta. Witrh 250 items in the Permanent collection of 50 Modern Art in the world, 3 “compassi d’oro” awards and collaborations with more than 300 designers, Zanotta represents the typical Italian middle middle size company involved in a deep change in order to face global competition and the need of a new business model.
Main target: new strategic development plan: multi-channel commercial strategy, alignment of strategy and execution, strong integrated communication activity to relaunch and repositioning the brand in the top furniture industry.

2008-2014 Chromavis S.p.A. (Italy) – Commercial Director (strategic development)
Chromavis is the second world wide leader in the production of make-up and cosmetic products in the B2B industry. Established in 2008 by the merger of 2 small existing companies with more than 30 years of experience in the industry, the turnover grew from the 25 mio euro of beginning 2008 to more than 130 mio euro in 2013. In August 2013 the company (at that time 800 people and 10 plants) has been bought by Fareva Group
Strategic and Commercial Executive: define and implement with the Board a strategic-commercial plan able to introduce a new business concept in the cosmetic B2B industry, to satisfy and bring added value to the top cosmetic brands in a fast moving competitive market. In addition from 2010 Director of Chromasphere business unit, dedicated to create and develop Private label-House brand project in the make-up e skin care world, taking advantage of Chromavis competences and know-how.

2005- 2008 PASHA USA LLC – New York (USA) – Chief Executive Officer
PASHA USA: US subsidiary of PASHA Deri, Turkish vertically integrated, sourcing and manufacturing apparel company specialized in shearling, leather and suede products for the bridge and design markets (luxury market).
As CEO, created and implemented the strategic development plan for the US and Canadian market, with the identification of the sales distribution channels and go-to-market model, branding and positioning.
Collaborate with the board of directors of the parent company in Turkey leading the employer toward achieving business and sales goals and objectives.
Identification and development of alternative channels in terms of Private Label and house branded products in outerwear business

1997 – 2001 NESTLE’ Italy – Milan – Chief executive Officer Export Division
Nestle’ Italy was the 5th most important worldwide market for Nestle’ Group: top Italian food-brands (Buitoni, Perugina, Motta-Alemagna, Sasso, Locatelli, Berni, etc..) and the Nestle’ core-business Nescafe’ and infant food, with 1,700 mio Euro turnover, 13 factories and more then 7,000 employees
Director of Industrial Relations (1997)
Director of the Human resources (member of the Executive Board) 1998-1999
Chief Executive Officer – Export and Dry Pasta Division 1999 – 2001
As CEO of the Export and Dry Pasta Division, reporting to the Chairman of the Board, with direct responsibility for Export, HRM and financial operations of a Business Unit that had 600 employees and 170 million Euro in sales.
Strategic development commercial plan in the core products segment, as confectionary (Perugina, Motta and Alemagna brands) Dry pasta (Buitoni) and Olive Oil (Sasso brand)
In 2001 Export and Dry pasta Division exceeded the targets of turnover, growth and profitability
In addition, Chairman and CEO of Pezzullo SpA, a fully owned Nestle’ Company based in Eboly (South of Italy), with mill and dry pasta factory

1996 – 1997 I.B.M. Italy- Industrial relation manager
IBM was moving from a national organization to EMEA – regional model based on clusters and vertical business. The activity was mainly focus on:
Labor legislation, Industrial relation and analysis of the IBM international policies in comparison with the Italian legislation requirements.
Consulting and supporting business-line managers in all the different aspects of Human Resources Legislation (labor law, national labor contract and internal labor contracts) and Industrial Relations
Member of the IBM European Industrial Relation board – CAS)

1995-1996 La Rinascente Group – Business Relation specialist (Center-South of Italy)
La Rinascente was the largest private Retail Group in Italy, including Supermarket (SMA), Hypermarket, Dept. Stores (LaRinascente, UPIM) and other retailers with more then 25,000 employees
Company relationship department was a small team directly reporting to the Managing Director of the Group, working across all the different companies, with responsibility for all the H.R. activities connected to the operations of merger & acquisition, re-organization and business development (closure of department stores, restoration and new openings).
In addition, providing operational assistance to the H.R. Business lines of the different companies, (La Rinascente, UPIM, Supermarket, Hypermarket, Sma, Brico, Croff, Sigros, Gruppo Migliarini) in terms of organization and labour legislation, plus responsibility for Trade Union Relations of the individual Companies.

1991-1994 ASSOLOMBARDA (Milan Employers’ association) Industrial Relations and Labour Legislation
Responsible for consultancy and assistance to associated companies in all matters regarding Labour Legislation, Industrial Relations and National Labour Contracts. The role involved leading Industrial Relation meetings and negotiations with local and national Trade Unions concerning restructuring plans, organizational changes and labour issues.
Teaching in Labour Legislation & Industrial Relations courses organized by Assolombarda and in Human Resources Master (Post degree master course).

MAIN EDUCATION
1996 – 2001 Several C-Level executive courses in Management and Business Strategy and Development in IBM and Nestle
1991 – Master In Business Organization – Confindustria (Confederation of Italian Industry) – “7Th Master in Entrepreneurial Organization”, a 5 months Business Administration course focus in New Business Strategy and Organizational Theory.
1990 – Political Science Degree – Pavia University – Final graduation mark: 110/110

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