Ken Hughes is a keynote speaker and consultant specialising in customer experience, consumer behaviour and brand connection. As CEO and founder of Glacier Consulting, he works with organisations seeking to strengthen how they understand, engage and retain modern customers in an increasingly digital and AI-influenced landscape.

His work bridges commercial strategy and behavioural insight. Drawing on his background in consumer psychology and his experience as a part-time university lecturer in consumer behaviour, Hughes brings academic grounding to practical business challenges. He supports leadership teams in translating shifts in consumer expectations, digital culture and technology into clear, actionable customer strategies.

Hughes is the author of Taylormaking: A New Era of Modern Branding and Customer Connection, a book focused on modern branding and the evolving relationship between organisations and their audiences. He has also delivered a TEDx talk at TEDxUniversityofNicosia on creativity and innovation, reinforcing his focus on how businesses can rethink conventional approaches to customer engagement.

Recognised by CX Network in its “Top 50 Customer Experience leaders to follow in 2025,” Hughes is frequently engaged by organisations looking to sharpen their customer experience strategy, strengthen brand relevance and understand the commercial implications of AI for customer and brand experience. His keynotes are designed to help senior leaders, commercial teams and transformation programmes align around a clearer, behaviour-driven view of growth and customer connection.